A sport brand for the anti-sports fan

We love sports, but to us it's more than just a game. Inspired by the dream-chasers and hustlers, we're creating a brand that lives on and off the court.
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beyond the game
For us, it's not just about the stats, the game, or the teams. It’s about the attitude of the select few – the outliers, the black sheep, the ones winning their way. Because how they win in sport, is how you win in life.

We believe that by bringing creative independents together we can start movements, break barriers, and shape a new world.
Home of the hustler
The Luckyman is the person with the heart to challenge the status quo, the grit to defy the naysayers, and the one who reaps the rewards for taking their shot.

But the rules weren’t made for us. So we decided to re-write them by creating a space that reflects our attitude, our game, our hustle.

Luckyman is a collective of independent artists, designers, musicians, and entrepreneurs, united by a passion for community, creativity, and sport.
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Josh Roter

Luckyman Sport Club is a street-inspired lifestyle brand building community through competition and creativity.
You might not know Josh, but your favorite rapper does. He's the OG's OG. A walking encyclopedia of street knowledge. And he sat down with us to talk about hoops, streetwear, and all things cool.
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Luckyman Sport Club is a community-driven lifestyle brand building culture through a mix of creativity and sport
a contemporary take on sport culture.
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Copyright ©2021 Luckyman. Made in Toronto.
A sport brand for the anti-sports fan